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Your head is spinning.
How many web pages do you need?
What do you write on each page?
How do you get people to buy from you or to get in touch?
Each question brings up more questions. Each web page gives you a headache.
Are you feeling tired yet? Do you want to give up your website project? Or delay it until next year?
Creating a new website or updating an existing one can feel like a nightmare. But your web project doesn’t have to be so difficult – as long as you have a simple checklist.
Use the list below to avoid content failures and to create a website that’s both engaging and persuasive.
This checklist includes:
Let’s start with your overall content plan.
When we start a web project, most of us think about who we are, what’s special about us, and how we should communicate our unique selling points.
But our readers aren’t interested in us, our business, and our products.
They just want to know what’s in it for them.
So before you start planning or reviewing your website:
Web visitors are in a hurry.
They don’t read word by word. On an average web page visitors read only 28% of words.
As their cursor already hovers over the back button, how can you quickly tell web visitors what they’ll find on your site?
What’s the purpose of your about page? That’s obvious, isn’t it?
It’s about your company. Your history. Your products. Maybe some stuff about you personally. That’s it. Isn’t it?
That shouldn’t be the main focus. Potential customers don’t want to listen to your stories all the time. What they want to know is: What’s in it for me?
The question your about page should answer is this: Which problems do you solve for your customers?
Writing about your products bores your readers. Writing about their problems grabs their attention:
How often do you come across a boring contact page with just a drab web form?
Perhaps the contact page is the most neglected page on the web. Often it chases visitors away rather than encouraging them to email you or pick up the phone.
Follow these tips to encourage contact:
It’s a big mistake.
Even experienced web writers make it sometimes. They simply describe what you do, rather than persuade readers to contact you or buy from you.
People are tired of sales pitches.
They’re looking for information that’s helpful, entertaining, or inspirational.
You don’t need to blog daily or even weekly. Create website section where you share helpful advice because it attracts visitors to your site, and it builds trust and authority.
Editing doesn’t mean you simply correct grammar and spelling mistakes.
Check the flow of your content. Ensure you’ve not missed anything important.
Follow these tips to make your content engaging and persuasive:
You know I’m a rebel.
I like to do things my way.
But web conventions are different. Even for me.
Your web visitors are in a hurry, so make things obvious for them:
You’ve created wonderful content.
Why would you make it difficult to read
Firstly you write for your ideal reader.
But then you can polish your content to boost your search engine rankings:
Always start with your ideal reader.
View your website through his eyes.
Overcome his objections and nudge him in the right direction. Allow him to achieve his aims. Help him fulfill his dreams.
Be yourself. Be enchanting. And business will come.
Original post by www.enchantingmarketing.com/web-content-checklist/
Introducing Google Cloud Search: Bringing the power of Google Search to G Suite customers
Every day, people around the globe rely on the power of Google Search to access the world’s information. In fact, we see more than one trillion searches each year. As we continue to invest in new cloud-based technologies like machine learning to power our web search engine, we want to help businesses harness the same technology to search for internal information. Today, we’re announcing Google Cloud Search (formerly known as Springboard), a new product that uses machine intelligence to provide a unified search experience across G Suite.
Hi. My name is Michael Pici, and I thought I’d share some content around writing emails in order to …
Okay, I’ll stop right there. There’s a good chance your eyes have already glazed over. That’s why it’s shocking salespeople actually use this structure when they’re reaching out to new prospects.
What could be better than a three-day holiday weekend? Whether you decide to staycation at home or take advantage of the time off by visiting a new place, most people would agree that getting an extra vacation day is a good thing.
The trouble is, once you get back into the office to a deluge of emails and only four days left to get your job done, it can feel overwhelming.
Hello Folks, I gonna share my own experience to understand how Google counts a direct traffic. I found a major fall in organic traffic on 2nd February for one of my project. I did a deep research on this and would like to share my research things.
My organic traffic was normal since 31st January but suddenly I found it was dropped to 50% in 1st of February.
I started digging my well and here are the roots of my research things.
Google has released a video named how to hire an SEO and Maile Ohye, a Googler part of the Google Search team for 10 or so years, is the face behind that video. The video itself goes into detail on how to hire an SEO, including what to watch out for.
As a digital strategist, you’ve probably heard that it’s much easier to sell to an existing customer than it is to acquire a new customer.
You’ll also find that, when it comes to content marketing, it’s much easier to repurpose old content than it is to create new content.
One of the biggest problems faced by content marketers is coming up with new ideas . Although fresh content is certainly needed on a regular basis, recycled old content will often do wonders when you’re suffering from writer’s block and looking for ways to increase your reach.
Maybe you’re sick of reading the 503 email newsletters you have sitting in your inbox (or in unroll.me). Maybe you have a ton of new SEO client meetings, and you want to drop some SEO knowledge on them. Maybe you want your SEO strategy to look a little more elevated (and a lot more actionable), but don’t have the time to stay up-to-date with all that newest and coolest trends, because who does?
The Google Disavow Tool has been out for years and while webmasters rarely used it in the beginning, today nearly every SEO heard about it or used the tool at least once.
The disavow tool is surrounded by many myths and conspiracy theories: the tool doesn’t work, the tool has a negative impact on a website’s rankings, Google is using the tool to hunt down SEOs. We have heard them all.