Personal Branding Services
Most firms now recognize the importance of developing a powerful online brand. Now, an increasing number of professionals have started to recognize the benefits of developing a personal brand. Many people recognize that a personal online brand could be as important (possibly more so) than a company brand when looking to win a new client, get a conference speaking pitch approved or be asked for expert opinions from the media. Online reputation management has also become a very important aspect of recruiting.
When investigating a person, the first place most people will go is Google. Rather than having a results page full of information about your unrelated namesakes, or neutral or even worse, negative listings about you, why not try to portray yourself in a positive light?
Blogging is an excellent method of building a strong reputation within an industry. If hundreds or even thousands of people are subscribing to read your content and expert opinions, then this is clearly something you want searchers to find when they come looking for you online.
If you work hard on your own blog and keep it fresh with useful content, you can normally expect to rank for two of the top ten listings in Google at best. However, in addition to this you may have opportunities to guest blog at similar related websites.
Twitter is an excellent method of building a strong online reputation within an industry. If you can build a following of relevant users by providing valuable tweets, you’ll probably find that your profile page will be highly regarded in the search engines too.
Business Social Media Networking
Many people have profiles on business networking sites such as LinkedIn and Plaxo. These are great sites to show a professional profile containing your career history to browsing users, letting them know straight away the company you are currently working for, if people are looking to contact or reconnect with you.
If you’ve spoken at a conference, seminar or workshop, upload your presentation to SlideShareand Scribd. This will allow people to view and download your presentations, plus it’s another chance to optimize for your name (or company name) and show that you are a highly respected speaker.
Similar to online presentations, if you have any video recordings of conference or seminar speaking events then upload the ones you find appropriate to online video sites such as YouTube and Vimeo.
Once you have targeted the main positive listings you want to appear in the search engines, why not try controlling even more real estate with some more neutral listings? The obvious ones are profile pages on sites such as Facebook (grab that vanity URL!), Flickr, Digg and Stumble Upon.